RESUME

Influencer and Social Media Coordinator, Social Chain

 07/2021 to Present  

​Social Media

• Support senior management in recommending monthly concepts for social media calendar, then sharing briefing responsibilities with the Social Media Manager/Director on the account. Clients include Music on TikTok and TikTok Creators. 

• Handle all posting responsibilities including  for TikTok Music’s Year on TikTok campaign helping to bring in 2,000 New Followers and 45,669 Interactions for a 3.2% Growth and 4.95% engagement rate on Instagram and over 1 million views on TikTok in 7-days.

• Responsible for community management across social media platforms, addressing all direct messages, comments, tags, etc.

• Search for ongoing social media trends on Instagram, TikTok, and Twitter, identify a story or trend, and then craft relevant content, both as video and written, to join the conversation.

Influencer

• Produce campaigns from start to finish, including strategy, concept writing, briefing, influencer sourcing, product fulfillment through influencer management platform, overseeing execution within the team, and post-campaign reporting.

• In 2022, worked with team members to recruit and manage over 200 creators on 30 different campaigns, across 6 unique clients. Past & Current Clients include Afterpay, GoGo squeeZ, Language Drops, and Ghost Golf.

• Work cross-functionally with other departments, including organic social media, paid media, and retention to coordinate content creation to differing channel needs.

• Manage influencer budgets (ranging from as small as $1,500 to $100,000) against brand KPIs and campaign designs by leveraging superior negotiation skills and mastery of social analytics tools including platform algorithm updates, best practices, and emerging platforms.

• Support marketing activations for both Fall and Spring New York Fashion Week by attending events, capturing content, and acting as both the talents’ and client’s on-site point of contact. 

 

Social Media Manager, Belvidere Driving School             02/2022 to Present

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• Launched business Instagram account and bolstered Facebook presence through social strategy, updated brand identity, and consistent posting cadence. 

• Maintain an accurate and current content calendar, ensuring all updates and changes are reflected in the master document.

• Responds to questions, comments, and concerns across Facebook, Twitter, and other channels as needed.

• Developing a solid understanding of online outreach and the ability to develop appropriate online engagement strategies through hands-on testing and learning.

• Design social media content within Adobe Creative C Suite (Illustrator, Photoshop, Premiere Rush) and Canva

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Content Manager, We Are Boosters

​03/2021 - Present

 

• Build editorial content calendars for social media for an influencer marketing consulting collective.

• Research industry trends and write informational copy in brand voice for LinkedIn posts.

• Develop strong knowledge of the influencer-marketing landscape and contacts.

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Producer, Content Manager, Host, Off the List

​01/2021 - Present

 

• Produce all aspects required for each episode, including identifying and recruiting potential podcast guests, creating weekly outlines for OTL podcast, record, cut, and edit each episode.

• Utilize Adobe applications (Abode Illustrator, Photoshop, and Spark Post) as well as social media tools to create original content.

• Manage and execute the content strategy for the entire OFL brand across all platforms to build engagement and brand recognition from the ground up.

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Assignment Desk Assistant, The National Desk

​11/2020 - Present

 

• Joined the team for a brand new national morning news broadcast that premiered January 18th, 2021; was a part of building the show from the ground up through research, rehearsals, and creative meetings.

• Wrote articles related to produced interviews and segments and managed posting the digital content for online syndication in the company content management system.

• Crafted posts across digital platforms to promote articles and increase reach.

• Booked and coordinated live shots with multiple of our 80 different stations every day; balancing time zones, multiple show schedules, producer requests, and operation’s abilities.

• Used knowledge of current events and political happenings to schedule reporter summaries from different affiliates each day.

• Researched and pitched new story ideas tailored to each reporter’s style and coverage area.

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Writing Associate. Lafayette College

​08/2018 - 05/2020

 

• Coordinated between collegiate associates and professional staff by planning and running professional development meetings, assisting with special projects, and managing schedules.

• Lead students through the revision process for papers and multimedia works by utilizing a strong command of grammar and an understanding of rhetorical goals.

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Associate Producer. Wonderama TV

​06/2019 - 08/2019

 

• Scouted, corresponded with, and booked talent to appear on the show by utilizing research and communication skills.

• Employed strong attention to detail with the planning and implementation needed to produce guest segments for the “demonstration” team alongside the segment producer.

• Utilized strong interpersonal skills to greet and care for talent and guests during their time at the studio.

• Wrote kid-friendly quiz questions and scripts to be recorded by talent for shower bumpers.

 

Development Intern. Reda Films

​06/2018 - 08/2018​

• Pitched story ideas by utilizing a strong grasp of brand focus and strong organizational skills to research writers and upcoming books, including contact with prospective talent.

• Conducted research on writers and upcoming books, including contact with prospective talent.

• Helped to broaden and improve the Lou Reda Archives by filing tapes and inputting information into internal databases.

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Promotions Assistant. Connoisseur Media

​05/2017 - 12/2017

 

• Thrived in a fast-paced environment while coordinating promotions for three different radio stations.

• Independently revised websites with up-to-date content, photos, and grammatical edits.

• Supported on-air talent and other staff members to run off-site remotes and events which required strong organizational skills while preplanning, packing, setting-up, and implementing event strategies.