Portfolio
Social Media
Management
Belvidere Driving School| SMM & Design
I have gained experience owning the entire content process (maintaining accurate content calendars, responding to questions, comments, concerns, etc.). From sharing a car-themed joke on International Joke Day, reminding everyone to wear their seatbelts on Mother’s Day, and joining in on the “Little Miss” trend, it has been fun to craft the brand voice and offer our followers content of value beyond promoting our services.
Influencer
Marketing
New York Fashion Week | In-Person Influencer Activations
During this past September’s New York Fashion Week, my team and I worked to book and manage over 60 creators for multi-day events and activations. I represented not only myself and my company but also my client, Afterpay, who were the main sponsors. This situation required interpersonal skills to the highest degree when dealing with talent and external teams to manage schedules, ticketing, and deliverables. As a result of my can-do attitude and understanding of the brand, I also got tasked with capturing “on the ground” content utilized across Afterpay’s social channels.
Influencer
Marketing
Languages Drop Spring Campaign | Campaign Concepting and Management
After being briefed by the client, I ran every aspect of this campaign: from researching trends to writing concepts, outreaching, negotiating and booking influencers, to management of content delivery and approvals, wrapping it all up with post-campaign analytics and reporting. I love seeing my concepts brought to life in natural and authentic ways to each creator, as with Madeline linked to the left.
Journalism
Scientists should be reporting what they don't know and why | Health News
Online article related to a live interview where a doctor answered questions regarding the COVID-19 lab leak theory and vaccine hesistancy. Cut video from AVID, wrote article and uploaded video through company CMS, and uploaded to Twitter with unique copy.
Journalsim
As the summer travel season begins a doctor explains new restrictions.
| Article Writing, Copywriting, & Social
Online article related to a live interview where a doctor answered questions regarding al the changing travel and mask mandates as travel picks up across the country. Cut video from AVID, wrote article and uploaded video through company CMS, and uploaded to Twitter and Facebook with unique copy.
Content Creation
Off the List | Film & TV Podcast
I host and produce a podcast covering popular films and television series. I record, cut, and edit each episode in Adobe Auditon and create all social media content across Instagram, Twitter, and Facebook with other Adobe Creative Suite Applications.
Graphic Design and PR
First Annual Chili Cook-Off | Flyers and Social Posts
Helped the community by contributing to the creation of the first annual Halloween chili cook-off competition. Handled all social media posts, Facebook events, and community management. Created all media to promote the event as well as event documents like sign-up and rules. Day of, ran check-in and registration, answered questions, and ran the judging.
Screenplay
Girls at Play | A short story to screenplay adaptation
For my senior capstone in Film & Media Studies, I decided to self-design my semester around scriptwriting and adaptation studies. The end result is a short screenplay adapted from Celeste Ng's story Girls at Play. Feel free to view the piece using the pdf viewer to the left.
Documentary
Helene | Character Profile
I served in the producer role for the creation of this short documentary on the director of my local community's food bank. For the creation of this documentary, I coordinated location shoot and interview dates, gathered photo and location release forms, conducted the pre-interview and the interview recorded and included in the short film, and handled equipment rentals.
Documentary
Overlook Park | Social Justice Piece
I was the producer for this documentary focused on an equitable housing community in Allentown, PA. As the producer I ran pre-interviews and recorded interviews, handled all photo and location release forms, filed expense reimbursements, planned shoots around team and talent schedules, and managed equipment rentals.
Children's
Book
A Walk on the Karl Stirner Arts Trail. 1st Edition. | Children's Creative Nonfiction
Following up on a Literature for Children course I decided to conduct a self-designed independent study in the fall of 2019. I focused on the genre of children's creative nonfiction. After much research and discussion with my supervising professor I decided to create my own children's book around a local arts trail and a local elementary school class. The goal was for children to not only learn about the trail and its artwork but also to learn some vocabulary for art studies.
White
Paper
Algorithms Continuing More of the Same? A White Paper. | A White Paper
The following paper is a culmination of independent research around Artificial Intelligence in the job hiring process. I explored why AI has been adapted, its function, and its benefits and downfalls as the first hurdle jobseekers must surpass. I worked to make technical terms accessible for readers and relate the information in an interesting and relevant way for potential job seekers.
Film
Treatment
Paradise Lost | Brief Casting List and Film Treatment
To continue my development in scriptwriting and explore adaptation further I created a rough film treatment and casting list for John Milton's Paradise Lost. Included in this treatment are a character list and descriptions, a presentation on my own casting selections, setting descriptions, the beginning of a synopsis, and one scene.
White
Paper
Algorithms Continuing More of the Same? A White Paper. | A White Paper
The following paper is a culmination of independent research around Artificial Intelligence in the job hiring process. I explored why AI has been adapted, its function, and its benefits and downfalls as the first hurdle jobseekers must surpass. I worked to make technical terms accessible for readers and relate the information in an interesting and relevant way for potential job seekers.
Journalism
The Big Fight: Local Activists Work to End Hunger in Easton and Beyond. | Longform Journalism and Reporting
The following article is a culmination of independent research and reporting around hunger and food insecurity. I focused on two different activists and their work as a way to bring light to not only hunger in the local community but larger problems across the United States.